Starbucks coffee. Everyone in the world know this brand.
In 2011, it changed into its new form, a new logo.
The 2011 logo, it rejected the outer circle and so as the ‘Starbucks Coffee’ title. I guess the reason why the brand name can be deleted is because Starbucks Coffee is so well-known that everyone can recognise the logo image – “twin-tailed siren”, and also the new logo remain its green colours and the form is more simpler than the previous one.
I think they changed the new identity to make a new statement on its brand guidelines and also to be more sustainable.