Starbucks New logo. New statement?

Starbucks coffee. Everyone in the world know this brand.

In 2011, it changed into its new form, a new logo.

 

The 2011 logo, it rejected the outer circle and so as the ‘Starbucks Coffee’ title. I guess the reason why the brand name can be deleted is because Starbucks Coffee is so well-known that everyone can recognise the logo image – “twin-tailed siren”, and also the new logo remain its green colours and the form is more simpler than the previous one.

I think they changed the new identity to make a new statement on its brand guidelines and also to be more sustainable.

http://www.thelondondailynews.com/starbucks-goes-greek-with-logo-p-4988.html

http://www.triplepundit.com/2011/01/sustainable-starbucks-new-logo-new-waste/

 

 

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